Not all moisturizers are equal.

It’s not to say that one is necessarily better or worse than the other, but simply that one person’s Holy Grail isn’t necessarily going to be right for you. After all, if you’re 16 and have oily skin, you definitely don’t need an anti-aging moisturizer, right? Turns out the reverse is true, too.

For a while my mother and I shared the same moisturizer; it served me very well, and it seemed to do okay for her too. But here’s the thing: never settle! You’ve got this one skin to live in, so you better treat it right. Why settle for just okay when there’s something out there that could be incredible? And let’s face it, a moisturizer that’s right for my early-20s skin is probably not the best choice for mature skin.

It was the Cellufirm Moisturizer that made her realize that a moisturizer could do much more than just, well, moisturize. Sure, hydration is key, but what certain skin types need (and what all skin deserves, really!) is nourishment. The Cellufirm Moisturizer is exactly what sensitive, maturing skin needs: a rich, anti-inflammatory Seaweed Extract moisturizer formulated with Collagen and Elastin for skin-refining benefits. Over time, it helps smooth the appearance of fine lines and wrinkles for a plumper, more youthful complexion.

And isn’t that what skincare should do? Leave your complexion better than it was before?

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What’s your go-to anti-aging moisturizer?